History

HistoryIt was 1953 when two World War II veterans, brothers Charles and Pete Dellasega began making chenille award letters in the evenings in the basement after their regular work day ended. With humble beginnings, a $100 investment, a sewing machine and some felt and yarn, the brothers started a family business that would flourish for over 60 years (and counting). Betty Dellasega often talked about those late nights of trimming letters after the kids had all gone to bed. Eventually all of the Dellasega brothers joined the business (Pete, Charles, Bernard and Larry). Their commitment to building a business was truly the American dream, and they were rewarded with a growing number of sporting goods dealers who appreciated their service and their quality.

In the 1970’s the company was one of the leaders in developing the trend for schools to save money by buying award letters direct from the manufacturer. In 1987, Doug and Joe Dellasega returned to Pittsburg and by applying their backgrounds in finance and marketing, grew the company to national provider of chenille emblems to schools and organizations nationwide. To reflect the company’s new scope of distribution, the name was changed to U.S. Awards, Inc.

During their years of second generation family leadership, U.S. Awards has become a leader in the market place and is the top choice of thousands of schools nationwide.